Color and Sheen ID

Get precise, on-site color and sheen identification for your project—measured under real conditions to avoid costly mismatches. Professional, instrument-based analysis with full transparency about equipment and scope. Book your in-situ assessment today.

Sheen & Gloss Standards in Architectural Coatings

At ProAcoustics LLC, our color and gloss evaluations follow internationally recognized measurement standards to ensure precision, consistency, and repeatability—regardless of the lighting conditions, substrate, or paint manufacturer.


How Gloss Is Measured (GU – Gloss Units)

Gloss is quantified in Gloss Units (GU) according to ASTM D523 and ISO 2813, the two global standards for specular gloss measurement. These standards define three universal measurement geometries:

  • 20° — High-gloss surfaces
  • 60° — General-purpose measurement (industry default for architectural paints)
  • 85° — Low-gloss and matte finishes

Our equipment captures gloss at 60° and 85°, which are the most relevant for interior architectural applications such as drywall, cabinetry, doors, trims, and built-ins.


Typical Gloss Ranges in Architectural Coatings

The following GU ranges are widely recognized in the architectural coatings industry and are supported by major manufacturers and instrumentation companies:

Gloss Category
Typical GU Range at 60°
Description
Flat / Matte
0–5 GU
Virtually no light reflection
Eggshell
10–25 GU
Soft, low-reflective sheen ideal for living spaces
Satin
26–40 GU
Light reflection with a modern finish
Semi-Gloss
41–70 GU
Strong reflectance; used for trims and doors
High-Gloss
70–100 GU
Very high reflectance and maximum durability


Industry Sheen Classifications (Flat, Eggshell, Satin, etc.)

Although sheen names vary slightly between brands, the underlying GU ranges remain consistent across the professional coatings industry. The values below reflect the technical definitions used by major U.S. manufacturers:

Sheen Level
Industry GU Range
Typical Use
Flat / Matte
0–5 GU
Ceilings, bedrooms, low-traffic areas
Matte
5–10 GU
Living areas requiring softness with slight cleanability
Eggshell
10–25 GU
Bedrooms, dining rooms, general interiors
Pearl / Satin
26–40 GU
Kitchens, hallways, surfaces requiring higher durability
Semi-Gloss
41–70 GU
Doors, trims, cabinetry
High-Gloss
70–90+ GU
Decorative features and high-impact accents


Why Gloss and Sheen Matter

Accurate gloss measurement helps prevent:

  • Visible patching and sheen mismatches between walls and trims
  • Variations between paint batches and product lines
  • Metamerism and optical inconsistencies under different lighting
  • Costly repaints and callbacks

Our field measurements provide objective data to support design intent, paint selection, and overall visual quality.


Comparative Sheen Chart Across Major U.S. Paint Manufacturers

Each paint manufacturer uses its own naming conventions for sheen levels, so it is common for homeowners, contractors, and designers to encounter inconsistencies when comparing finishes across brands. Although the gloss values (GU) fall within similar ranges industry-wide, the terminology and exact definitions vary, and this often affects visual appearance under different lighting conditions.


The table below provides a direct comparison of equivalent sheen levels across the leading architectural coatings manufacturers in the U.S.:

Industry Sheen
Typical GU Range (60°)
Sherwin-Williams
Benjamin Moore
PPG
Dunn-Edwards
Flat / Matte 0–5 GU Flat Flat / Ultra-Flat Flat Flat
Matte 5–10 GU Matte Matte — (often merged into flat or eggshell) Velvet / Low-Sheen Flat
Eggshell 10–25 GU Eg-Shel (Egg-Shell) Eggshell Eggshell Eggshell
Low-Lustre / Pearl / Satin 26–40 GU Satin Pearl (Regal) / Satin (Aura) Satin Low-Sheen / Velvet / Satin
Semi-Gloss 41–70 GU Semi-Gloss Semi-Gloss Semi-Gloss Semi-Gloss
High-Gloss / Gloss 70–100 GU Gloss / High-Gloss High-Gloss High-Gloss High-Gloss


Notes on Manufacturer Differences

Sherwin-Williams (SW)

Uses the progression Flat → Matte → Eg-Shel → Satin → Semi-Gloss → Gloss. Their “Eg-Shel” is often slightly lower-gloss than Benjamin Moore’s Eggshell depending on the product line.

Benjamin Moore (BM)

Differentiates Pearl and Satin, where Pearl sits between eggshell and satin. BM’s Matte is a soft-flat finish ideal for premium interior applications.

PPG

PPG often merges matte with flat depending on the product line. Satin finishes tend to be slightly lower-gloss than some Sherwin-Williams satin products at comparable GU.

Dunn-Edwards

Offers Velvet as an intermediate sheen between flat and eggshell, with very tight GU controls driven by West Coast architectural standards.

Because sheen names differ across brands, the same “satin” can appear softer, shinier, warmer, or cooler depending on color, binder, and lighting. Our gloss and color measurements provide objective GU values so that designers and homeowners can match finishes accurately—regardless of the manufacturer.



Technical References

  • ASTM International. ASTM D523-22: Standard Test Method for Specular Gloss. West Conshohocken, PA: ASTM International.
  • International Organization for Standardization. ISO 2813:2014 – Paints and varnishes — Determination of gloss value at 20°, 60° and 85°. Geneva: ISO.
  • BYK-Gardner. The ABC’s of Gloss. BYK Technical Publication, 2020.
  • Konica Minolta Sensing Americas. Understanding Gloss. Technical Guide, 2018.
  • Sherwin-Williams. Emerald® Interior Acrylic Latex – Technical Data Sheet. Sherwin-Williams Company, 2023.
  • Benjamin Moore & Co. Aura® and Regal Select® – Product Specification and Sheen Definitions. 2022.
  • PPG Industries. PPG UltraLast™ Interior Paint – Technical Data Sheet. PPG Architectural Coatings, 2022.
  • Dunn-Edwards Corporation. Architectural Coatings Sheen and Gloss Guide. Technical Publication, 2021.
  • Farrow & Ball. Finishes Specifications – 2021 Edition.